About Us

AAA Family Gems is a proud family business founded by Anthony (Tony) Magnemi. In the early 1980s, Tony’s sister, Donna Magnemi-Russo, joined the company, and her husband, Roberto Russo, came on board in 2000. Together, they bring expertise in every aspect of the jewelry industry—from sales and purchasing to antiques and estates, custom piece manufacturing, and professional appraisals for insurance and other purposes.

Los Angeles to Tustin

Our History

Our journey began in downtown Los Angeles, but with many of our family, friends, and clients in Orange County, where we grew up, we opened a Tustin location in 1991 to better serve our growing community.

Our Expertise

At AAA Family Gems, we take pride in our diverse offerings, specializing in:

  • Antiques
  • Colored Stones
  • Diamonds
  • Estate Pieces
  • Fine Jewelry
  • Timepieces

Meet the Team

Tony Magnemi

With over 50 years in the jewelry business, Tony takes pride in providing honest, professional service to his family, friends, and customers. Outside of work, he enjoys golfing, traveling, and indulging in great food and wine.

Donna Magnemi-Russo

With over 40 years in the jewelry business, Donna cherishes the personal relationships she’s built with family, friends, and the community, proudly serving as the face of AAA Family Gems. Outside of work, she enjoys hosting gatherings, spending time with family and friends, and cooking.

Roberto Russo

With over 20 years in the jewelry business, Roberto is passionate about helping bilingual customers, offering fluency in English, Italian, and Spanish. Outside of work, he enjoys cooking, watching soccer, and gardening.

Personal Touch

At AAA Family Gems, we believe it's the personal connections that make all the difference. Whether you're celebrating a milestone or searching for the perfect 'just because' gift, we're here to listen, offer guidance, and help create something meaningful for you or your loved ones. While our online showcase offers a glimpse of our collection, the real experience begins when you visit us in person. If you don’t see exactly what you're looking for, reach out—we’re always ready to help bring your vision to life. From our family to yours, thank you for being a part of our journey. We look forward to welcoming you and helping you find that perfect piece.

Testimonials

★★★★★

A good and honest jeweler is hard to find but I've had the best experience here selling precious metals. Previously, I made the mistake of going to another gold seller who gave me a incredibly low appraisal on precious metals. I called here, they took me right away. The whole selling experience overall here was much more credible and pleasant. Highly recommend. I won't be going anywhere else!

Meredith M.
★★★★★

Had a diamond necklace I wanted to sell. Tony gave me the best offer from all the jewelers I visited, very quick & professional transaction. Would highly recommend him & will definitely go here again in the future to buy/sell jewelry.

Parvaze B.
★★★★★

I highly recommend AAA Family Gems! I brought 2 pieces of diamond jewelry in for insurance appraisal and waited for it. I could not be more pleased! First, Anthony is an absolute pleasure to work with. He is professional, warm and helpful without being pushy. I trust Anthony (and his sister and brother in law work in the business) so AAA Family Gems is a real family business and I will absolutely return when I am looking for jewelry. I appreciated Anthony provided a reputable jewelry insurance company and briefly educated me on some things to be aware regarding policies when insuring jewelry. Bottom line: Excellent experience, trustworthy business owners and I will be back!

Denni D.
★★★★★

They are simply the best! My whole family and I get ALL our jewelry them because they are honest and fair! They will work with your budget and get you what you want! I never feel pressured to buy. Truly the best! Family owned and runned! Thanks for always giving me a great experience.

Lolly H.
★★★★★

Called and asked about polishing my silver bracelets and dropped them off picked them up about an hour later. They came out amazing! Better than I expected! Great service too thank you guys!

Eric C.